Fox. Before Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradham in New Bern, North Carolina in 1893. Initially dubbed "Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. In 1898, a pharmacy owner named Caleb Bradham invented and started to sell the so-called “Brad’s Drink”. I don’t think they know as much about Pepsi history as they should for restoration purposes. Pepsi Logo is one of the most recognized logos across the globe. The top of the circle is red, and the area below the white line is blue. Now, the globe was tilted on its side, showing a band that’s wide where the globe faces upward and thinner toward the bottom. I thought it was wrong myself. They were just ramping up. The p is more circular, the e not as closed, etc. It looked very much like the emblem of the company’s main rival, Coca Cola. And they never stopped being cool. In contrast, Pepsi was being endorsed by Michael Jackson and Michael J. The text also got a small facelift. Aside from writing, her interests include making art, reading tarot cards, and exploring new places. Within a few years, Pepsi moved on from this logo, but it wasn’t the last time the world would see it. In the 1960s, the Pepsi logo took on a more symmetrical look. Both beverages were marketed as health drinks, and both wavy, swooping, semi-cursive wordmark logos in red and white. The 2006 version was cool, but by 2008, it was time for another change. In the Cola Wars, Pepsi secured their place as the cool soda brand. While adapting the emblem to fit modern trends, the company has always been wise enough to keep its essential design elements, such as colors, circle shape, and curves. Initially dubbed "Brad's Drink," Pepsi was created in 1893 by a pharmacist named Caleb Bradham. During this time, Pepsi-Cola’s tagline was “Exhilarating, Invigorating, Aids Digestion.”. The 60s became a true turning point for Pepsi. The 1920s and 1930s were a challenging time for Pepsi-Cola and at times, it looked like they’d be the losers in the burgeoning cola wars. Pepsi-Cola’s ads of the day also showcased Pepsi as the perfect drink for a day at the beach or an evening socializing with friends. In just two years, “The Joy of Cola” became “The Joy of Pepsi” and in true Pepsi style, featured none other than one of the day’s hottest artists, Britney Spears. The 1940 logo, like the earlier Pepsi-Cola logos, was done through classic lettering. Overall, the text thinned out, giving the logo a less condensed look. Learn more about Lindsay's writing services at, Memphis Design: the defining look of the 1980s, The Pantone Colors of the Year 2021: Ultimate Gray & Illuminating, Logo evolution of famous brands: what we can learn from these 11 examples. Generally, the beverages could significantly improve digestion, and many individuals frequently purchased the distinctive beverages. I have a Fountain Pepsi-Cola Syrup cap featuring black lettering on a white background with yellow looking dots/lemons. Pepsi cola is one of the most famous beverage brands known for its chilling taste around the world. The wordmark remained the same, but now it was on a tangible canvas, rather than floating in space. Years passed and the world changed and in order to stay on the verge of success, the company had to redesign. 2008–2010 When Pepsi started to rebrand, they used a different version of the logo to fit with the mood and flavor of the drink. It was then that Bradham came up with the first logo for his delicious product. Moreover, the new motto claimed that Pepsi was the drink “for those who think young” and this black sans serif across the Pepsi logo implied this idea successfully. And although the facelift looks relatively minor, there is actually one huge change (and a few less-huge changes) that occurred with this update. This is also the last time in the drink's history the text is uppercase. History. They also pared down the colors, eliminating the dark navy in favor of a denim blue. It is a historical logo. In 1898, a pharmacy owner named Caleb Bradham invented and started to sell the so-called “Brad’s Drink”. The Pepsi logo of the 70s introduced more color into the branding and pursued a flat, minimalist look. Generally, the beverages could significantly improve digestion, and many individuals frequently purchased the distinctive beverages. Despite the brands having a very similar visual feel, Pepsi-Cola stuck with the red and white ribbon logo until 1950, only updating it once more for a more pared-down look in 1940. First, the emblem got a more massive font. Type in your business name and get a professional branding package in 60 seconds! For the first time in the brand’s history, the logo had a colored background. Read this article to follow the iconic logo on its more than 100-year journey! The Pepsi logo history as the development of a separate brand starts right here, with bold cap letters. Something went wrong posting the comment. And people hated it. The modern Pepsi logo has its origins in the 1940s, during World War II. The word “drink” was added to the C’s top banner, building a call-to-action into the logo. The Pepsi ethos has evolved over time. Since 1962, Pepsi had been using a basic, all-capital sans serif font. The original formula for what would become Pepsi Cola was invented in 1893 by pharmacist Caleb Bradham of New Bern, N.C. Like many pharmacists at the time, he operated a soda fountain in his drugstore, where he served drinks that he created himself. In 1991, Pepsi changed their logo in a dramatic way again. The discovery gave birth to countless Internet memes and YouTube videos where people turn Pepsi bottles upside down. This Pepsi was still young and fun, but it was also friendly. 2006 Rebrand The wordmark is moved below the circle and the colors are swapped while the icon itself is given further 3D treatment in the form of ice and condensation, a visual hint of how refreshing the beverage can be. The logo used from 1973 to 1987. Put beside Coca-Cola’s 6.5 ounce bottle, which brand delivered the better value was obvious. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. And if it wasn’t obvious enough, their 1930s jingle made their unique selling point absolutely clear: “Pepsi cola hits the spot By completing this form, you agree to our Terms of Service and Privacy Policy. The earliest version of the Pepsi logo was introduced in 1898 when Bradham selected a scribbled logo script for the company’s first corporate identity. Regardless of who has taken the lead in the brand war, it’s interesting to look back upon the logo history of these companies, especially Pepsi’s brand identity. One thing that didn’t change was Pepsi-Cola’s branding as a health aid. According to Pepsi, people preferred their soda over its competitor. Pepsi is a carbonated soft drink manufactured by PepsiCo. Pepsi was modern and energetic; Pepsi didn’t need to overhaul their recipe to give present-day drinkers what they wanted. During that same era, pharmacists created a bunch of the sodas we know and love today. In 1999, Pepsi launched a new slogan and brand campaign: “The Joy of Cola.” With an all-new jingle and a series of commercials, the brand was ready for the new millennium. This was the origin of the now-familiar circular Pepsi logo, as well as the beginning of the Pepsi logo’s inclusion of the color blue. Customers have spotted a curious thing about the Pepsi logo. The Pepsi logo was tweaked several times, each time becoming less intricate and more legible.1943 marks the beginning of the “Bottle Cap” era in the history of the Pepsi symbol. The Pepsi logo was said to be hard to read as the glyphs had thin strokes and the … Only change is the middle part, where swirling shape used to be running straight across, but now it geometrically changed. But the Cola Wars didn’t end there. But I heard that was the way Pepsi was original. The logo was redesigned in 1962 as a bottle cap, replacing the script in favor of a modern "Pepsi" type treatment. Others called it cheap and soulless. I watch all these restoration shows on tv and the antique collectors a lot. Old Pepsi Logo Was Burning Red Between 1898 and 1940 the Pepsi logo was nothing but the word “Pepsi-Cola” written with a red script (first swirly and ugly but then smooth handwriting font). History Of The Pepsi-Cola Logo The Pepsi logo has made a remarkable evolution over the years into the three-dimensional globe against an ice blue background that's become synonymous with Pepsi products. Later on, as the company grew bigger, Bradham decided to overhaul the Pepsi logo into a more customized version of the existing script. Pepsi – Cola got a new logo, since its first change in 1898. In the 1950s, Pepsi-Cola continued branding themselves as the soda that delivers the better value. For Diet Pepsi, it has a slight grin. 1991. And that’s just what Coca-Cola was: a classic. Want to learn how to create the perfect logo for your brand? With red on the left and light blue on the right, white was reserved for the globe’s outline and the stripe across its middle that served as the background for the word “Pepsi.” The font remained unchanged from the logo’s previous iteration, but shrank to fit inside the globe’s perimeter. Pepsi BREATHTAKING builds on this knowledge. The popularity of the Pepsi Logo is best illustrated by the fact that during the 2018 Olympics it was mistaken for the South Korean flag. Offering Pepsi-Cola and Customizing the Logo In 1898, the pharmacist created Pepsi-Cola, which is a trademarked drink that features a refreshing taste. No matter how many times their logo changes, Pepsi keeps on delivering the flavors and brand experience that people expect. Pepsi-Cola hits the spot, 12 full ounces, that’s a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you! The new logo is the fifth in Pepsi history. If something somehow hits all three, all the better. The instantly recognizable combination of red, white, and blue can be seen at every gas station, shop or restaurant. In a few minutes you helped me identify the Pepsi bottles that I had spent hours trying to figure out. In 2003, Pepsi’s new logo got a bit of a tweak. Enter the company name below and create your brand right now! No more than 2 letters per month. Famously, Pepsi paid Arnell Group more than $1 million to design their next logo, and the result was: The 3D globe was flat again. The spikes retracted and the letters got just a bit wider. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. They kept the wordmark, they kept the globe, but for the first time ever, they were separated. Designers, check out these contests so you can start building your career. And how does it stay so recognizable with every drastic redesign? Pepsi-Cola is the drink for you, Pepsi-Cola Logo Timeline Endorsed by Santa Claus. Billy Joel even gave the Cola Wars a shout in his 1989 song “We Didn’t Start the Fire.”. It is just a redesign of its previous one. This iteration of the logo turned the now fully three-dimensional globe into a cold glass of soda with glistening droplets of condensation collecting on its surface. Today, we think of Pepsi as blue. No more serifs, no more uppercase letters and perhaps most revolutionary, no more even, symmetrical band across the globe. In 1905, the logo became a bit softer. A concise red and blue circle with a white curvy stripe makes you think of a happy, smiling face. in late 2008, and later it was released in 2009 in Canada, Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile and Australia; in the rest of the world the new logo was released in 2010. It was then that the Pepsi’s logo is intended to pay homage to its past while appearing more stylish and modern. The font stayed the same as it was in the 2003 version, bold and slanting forward. The font was bold and fairly ornate, a characteristic the Pepsi logo would hold on to for a while, even after changing colors and becoming known as Pepsi-Cola. This was a pivotal year for the entire Pepsi brand. Chapter one: Brad’s Drink. In 1973, Pepsi introduced a new minimalist emblem that looked great on the Pepsi bottle label. With its logo, Pepsi has managed to achieve a fine balance between modernity and timelessness. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. The new logo evokes a smile. From there, the Pepsi-Cola Company grew rapidly. In 1886, Coca Cola was created to help its inventor ease his morphine addiction. The Pepsi globe and wordmark used from 1992 to 2003. Terms Try us out — it’s easy! Get the free logo ebook! Pepsi was called Brad’s Drink after Caleb Bradham when he invented the soda in 1893. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Offering Pepsi-Cola and Customizing the Logo In 1898, the pharmacist created Pepsi-Cola, which is a trademarked drink that features a refreshing taste. It was the word “Pepsi Cola” in a red hand-written font, with the letters P and C linked with each other. Click the following link if you want to see a more detailed video about pepsi's logo history : https://youtu.be/Wl-bgv1GQRcThe music linksOnion (Prod. The resulting design served the company for several decades. This logo was used for Pepsi Throwback until 2014. Pepsi calls this circle “The Pepsi Globe.” When Brad’s Drink became Pepsi-Cola, the logo’s main color changed to an eye-catching red. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history. Pepsi released this logo in US. In 1987, Pepsi gave the globe logo a little facelift. Later that decade, pharmacist Charles Alderton invented Dr. Pepper to aid in digestion and as a lemon, nutmeg, caramel-flavored alternative to soda flavors of the time. (Remember, these were the days when soft drinks were considered medicinal aids.). In 2008, Pepsi splurged 1 million dollars on a new logo with a secret meaning. The marketing team behind the new logo claims that they were inspired by the movement of the Earth’s tidal patterns and magnetic fields. Wonderful article Lindsay Kramer! Am I right? 1955--Herbert Barnet is named President of Pepsi-Cola. The reason for the colours of red and white was because of the Second World War. While we can take a pretty good guess what Coke’s logo will look like, Pepsi has made continually reinventing themselves—and bringing their old logos back in fresh ways—a key part of their brand. This time around, Pepsi was due for a big change. The serifs and mid-height letter spikes that decorated the original font became longer, fang-like spikes protruding from the tops and bottoms of the letters and the final “A” stretched out and coiled upward like a tail. The name was swapped in 1898 for Pepsi that was trademarked nearly five years later. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. Furthermore, Pepsi is spelled with all lover case letters. Nickel, nickel, nickel, nickel, The most recent Pepsi logo. Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. The Pepsi globe references the past circular logos, but the shape of the white swirl is different on the modern logo. They claim its not collectable if blue isn’t in it. Who designed the first Pepsi logo. The logo stayed with Pepsi for three short years, but it can still be spotted on the drinks in some … As for the globe—it was designed with gradient colors, gaining a vivid, glossy appearance. In the wave of patriotism that followed World War II, making the logo red, white and blue just made sense. 2003-2006: 3D Pepsi Logo . In doing so, one will notice that the Pepsi logo has changed dramatically throughout the brand’s history while Coca Cola’s logo … I had a red drape that has Pepsi cola in white swirling letters. Encrypted meta messages were meant to add more appeal to the brand and forge an emotional bond with the customers. The 1906 iteration of the Pepsi-Cola logo made the letters thicker again and condensed the wordmark, making the letters “P” and “C” just a bit taller than the rest of the letters. True innovation always begins by investigating the historic path. The revamped design received a warm welcome from the public and remained without changes all the way until the 70s. Secondly, the famous, blue-red yin yang has appeared. The background gradient was shifted to make the lower left corner the light source, rather than the globe, and both the wordmark and the globe were outlined in light blue, making them pop visually against the background. The brand would continue using this custom font for over a decade. Pepsi receives its new logo, which incorporates the "bottle cap" look. The 1898 variant looked spiky and aggressive, there was no way you could read this Pepsi Cola logo clearly. In this version of the logo, a long banner extends from the top of the “C” in Cola, making this version of the logo feel a little closer to symmetrical than the first version. The Pepsi logo as we know it today is a textbook illustration of all modern design trends. It communicates the brand in a timeless manner and with an expression of clarity. A Major Pepsi Logo Change In 1940, Pepsi decided to start using a cleaner and more fundamental logo. Old-school. I wish that Pepsi would take a page from Burger King and just revert back to an old classic. The Pepsi logo of the 70s introduced more color into the branding and pursued a flat, minimalist look. And sometimes, even a little snarky. During the period from1898 to 1940’s, Pepsi had a swirly … Overall, the logo kept its wavy, swoopy shape, and that last “A” kept its tail curl. and Pepsi spent $1 million dollars for its new logo. Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background. The current logo still doesn’t do it for me. Lindsay is a copy and content writer who loves all things creepy, beachy, and cheesy. In 1903, he patented the Pepsi Cola beverage that included two main ingredients — pepsin (digestion enzyme) and cola nuts. In 2003, the lettering got a fresh, more dynamic look. The turn of the millennium has come and gone and the Pepsi logo has been updated with pseudo-serifs reminiscent of its 1940 rebrand, along with some subtle 3D shading. In 2009, Pepsi introduced Pepsi Throwback, a version of the soda made with real sugar instead of high fructose corn syrup. The redesign pursued two goals – to stand out from Coca Cola and show support for the United States during World War II (red, white, and blue are the three colors of the US national flag). By the 90s, the Cola Wars were over and each side’s territory was clear.